Owner/Operator, Brand Design, Recipe Devolpment | Q3 2017 - Q1 2020
sharing the asian american experience through cookies
Overview
Sugar & Spice was a cookie and confection company that offered a peek through a window of the Asian American experience. Classic American cookies and candies were re-imagined with asian flavors. We sold our products at specialty markets, boba shops, and hosted pop-ups.
website & assets
Sugar & Spice products were sold wholesale and through our website. The website architecture was kept simple to make the user journey as successful as possible. Minimalist icons and intentional imagery was used to maintain a cohesive story and focus on the product. Product labels included an ingredients list to allow users to check for possible allergens or undesired ingredients.
Product & Merchandising
Rotating flavors were offered each month which were exclusively sold online and at Pop-Up events. This generated consistent interest in the brand and creating community by partnering with other local food brands. Merchandising standards were established with wholesale vendors to ensure brand consistency .
